Microsoft and Yahoo Finance Team Up to Change the Way We Track the Stock Market

Yahoo Finance just made investing in the stock market easier with a new integration that lets you view quotes and data from your Yahoo Finance portfolio alongside your Microsoft Outlook calendar, without ever leaving your email app! It’s now easier than ever to keep track of the market and your financial goals, no matter what time or place you choose to invest. Here’s how you can get started!



The partnership between Microsoft and Yahoo Finance

This week, Microsoft announced a partnership with Yahoo Finance to change the way we track stock market data. As of now, you can use Bing or Yahoo search engines to find stocks, check up on your portfolio, get quotes on individual stocks, watch stock trends, and more. For example, if you search for Apple in Bing or Yahoo search engines today you will be able to see Apple's stock price graphically represented in real-time as well as access other information about its performance over time. The new service is expected to launch in early 2016 but there's no word yet on whether this will be available for mobile devices as well. It's also unclear what this means for Google which currently offers a similar service. According to TechCrunch Google finance doesn't have nearly the same breadth of data that Yahoo does, though it does offer live quotes.

What this means for users of both platforms

Microsoft has announced that it is acquiring Yahoo’s core business for $4.83 billion, making them the third most visited website in the world. As part of this acquisition, Microsoft is planning on integrating its Bing search engine into search results from both platforms. This will allow a seamless transition between each company’s respective search engines, with users not having to re-type or research for their desired queries when moving from one platform to another. Additionally, Microsoft plans on integrating Yahoo’s news properties into MSN, which will provide a broader range of content for current users of either platform. Users can now read breaking news as well as other stories from Yahoo's digital media empire all through one centralized site, creating an even more seamless experience for web surfers around the world. The new agreement also brings about several other collaborations such as integrating weather forecasts and stock quotes directly onto a user's screen - an integral way to gauge how well your stocks are performing during live trading hours. With these additions combined with previous changes over the last few months such as being able to stream NFL games on tablets, TV screens, and smartphones without ads thanks to ESPN Mobile Now+, there seems no end in sight for what Microsoft is trying to do: change the way we watch TV by connecting every form of video entertainment into one place so consumers never miss out on anything.

How the stock market will be affected

In what appears to be an effort by both companies to compete with Bloomberg LP, Microsoft Corporation (MSFT) and Yahoo Inc. (YHOO) have teamed up on a new project designed to provide real-time stock data. The two companies will combine their databases in order to create a more seamless experience for investors. Rather than relying on manual updates from outside sources, this new project will allow for automatic updates through both companies' websites. The result is that users will receive up-to-date information about stocks in any market segment - Nasdaq, NYSE, or OTC - from any country, with the less waiting time. In addition, the partnership will also offer access via mobile devices such as tablets or smartphones. Investors can use the application to track and analyze stocks while they are away from their computers.

The benefits of this partnership

Microsoft has announced a partnership with Yahoo Finance that will change the way we track stock market data. The companies will work together to create a new version of Microsoft's Bing search engine that features more real-time data from finance sources like Yahoo, making it easier for users to quickly find up-to-date information about major stocks, bonds, currencies, commodities, and other assets. In addition, this partnership will also allow Microsoft to offer more in-depth analyses on its new search engine so investors can get in-depth information about their investments at any time. This new partnership is expected to launch in early 2015. According to Satya Nadella, CEO of Microsoft Corporation: We have been working closely with Yahoo for a number of years, and I am excited by our prospects going forward. When this update launches it will be available globally across most versions of Windows 10, and Windows 8.1, as well as Android and iOS mobile devices.